My favorite singers tend to be indie singer-songwriters that only a select few people have even heard of. They work their tails off touring across the country, playing in tiny venues to their core group of fans, and a few curious newcomers. They rely on merch sales for their income and drive themselves around in rented cars from gig to gig.
My favorite singer posted a link to this article, on the brilliant blog BoingBoing, that speculates whether an artist could survive with just 1,000 true fans. The author states:
A creator, such as an artist, musician, photographer, craftsperson, performer, animator, designer, videomaker, or author - in other words, anyone producing works of art - needs to acquire only 1,000 True Fans to make a living.
Assume conservatively that your True Fans will each spend one day's wages per year in support of what you do. That "one-day-wage" is an average, because of course your truest fans will spend a lot more than that. Let's peg that per diem each True Fan spends at $100 per year. If you have 1,000 fans that sums up to $100,000 per year, which minus some modest expenses, is a living for most folks."
I try to do my part. I buy every album. I have drawers full of T-shirts that I honestly never wear. I take ridiculously long road trips and spend my leisure budget just to attend shows. I even buy CD's for other people, just to get the music to someone new, and to try to put one more penny in the artist's pocket. I always wondered if there was maybe something more I could do.
The aforementioned favorite singer set up a donation site, so fans could become "patrons of the arts". I've often said that I wouldn't know what to do with myself if that person stopped making music, so I clicked on the donate button and stared at the screen for several minutes trying to think of a number that accurately reflected how much the music meant to me, but for which I wouldn't have to deplete the college funds of my own children. I would type in numbers, click partway through the process, and then close the browser window. Nothing seemed appropriate. Plus, there wasn't an option for an anonymous donation, so I was also left with this dilemma: At what point do you stop being a devoted fan and start being creepy obsessive? (Dear friends, if you ever consider my behavior creepy obsessive, please promptly give me a swift kick hard in the ass to knock me back to reality. Thanks.)
This all led me to wonder - what is your "thing" worth to you? When all is said and done, how much dough do you spend to keep your thing going, and how much would you give if asked?
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